Office Evolution provides private office spaces, coworking spaces, and conference rooms to small business owners and growing ventures across the country. In this project, I worked with my team at Alloy Magnetic, along with the team at Office Evolution to redesign their brand and website. My team and I worked on the new strategy, and user experience and I lead efforts in the visual redesign and UI to build on that strategy.
I started this process off with a visual evaluation of the old brand and working directly with high-level stakeholders at Office Evolution to rebrand.
The redesign process for Office Evolution began with mood boards. Mood boards are created to facilitate creative thinking with clients and stakeholders. I created four mood boards, each with a base in Office Evolution’s culture "Ohana" and Hawaiian culture: a celebration of culture, community, and growth.
Style Tiles and Feature Review
After discussing mood boards with Office Evolution’s team, I had a general sense of visual direction for their design. The mood boards were essential to getting a rough sense of visual direction, but style tiles help ground that inspiration in real application.
Once a style tile was approved, I gathered examples of websites, some competitors and some not, in an activity regularly called “this or that.” The purpose of this activity is to get an understanding of the larger visual elements that Office Evolution’s stakeholders were drawn to.
My role in strategy and user experience was largely based around working with our leader UX designer, collaborating on her work and implementing the strategy in high fidelity mocks. All of the work in mood boards, style tiles and feature review were used in the implementation wireframes. Once high fidelity mocks were created, I presented them to the Office Evolution team, iterated on them with feedback, then build out the system so that it could be implemented in development.
A Seamless Experience
As with all of my designs, I ensured that the user experience and interface was adapted to different devices seamlessly. Whether users accessed the Office Evolution site from their desktop computer or their mobile device, their experience would be focused and exact.