Waldrep LLP is a North Carolina boutique law firm specializing in business insolvency, commercial bankruptcy, and healthcare transactions. As a new firm, my team and I were tasked with creating their mark, building their brand, and creating their site. My major contributions to this project were based on the visual design and interactions of the site.
Since Waldrep had established itself as a new firm, it was important we put the faces of the many skilled attorneys forward to help potential clients understand the level of experience and expertise they would receive. If users were interested in learning more about any of the attorneys, they could select the tile and reach a bio page.
To further establish and build trust with potential leads, we also focused on three important qualities of the firm their experience, efficiency and results with a stylized tab interface. Paired with this were testimonies to further assert the value of Waldrep's team.
Since any page of a website can be where a user lands, it was important that any of the subpages and topics pages provided an easy sidebar consultation form and FAQs. This approach made Waldrep more approachable to potential leads, while also proving to them that Waldrep is knowledgeable about their problems.